Apple and Google are becoming increasingly competitive, and it would seem that they're even competing for who can acquire the most companies in the shortest amount of time. Apple has now acquired Siri and Intrinsity.
Siri is a voice command-based personal assistant app that lets you tell it what you want to do, and it will do most of the work for you, whether that be find the right restaurant and book a reservation, get a cab, or whatever. Watch this clip to see how it works:
Based on the clip, Siri does a pretty good job of interpreting your voice commands. One example shown is, "Take me drunk, I'm home." It interprets it how it was meant and finds a cab.
Some in the geek community view this as a big gain for Apple. Robert Scoble, who broke the news of the acquisition calls Siri the "Future of the Web."
"The value in unlocked is huge. This shows Apple is very willing to buy its way into the new mobile web and the new API-driven web," he says. "This also could be a major cornerstone in how it competes with Google."
Intrinsity, the other company Apple acquired, is a chip-maker, and is reported to make particularly fast ones. The New York Times calls the acquisition a way for Apple to "gain an edge over its competitors." You may recall that Google also just bought a chip maker, run by former Apple employees.
Thursday, April 29, 2010
Facebook Finding More Ways to Compete with Google
Apparently Facebook is not content with only taking over the web, but wants to get some penetration into the physical world as well. Taking a cue from another dominant company, Google, Facebook is now giving brick and mortar businesses decals to put in their windows. While Facebook tells WebProNews the decals are currently only a test with a small number of businesses, I would expect this to be expanded in the future.
Is Facebook a worthy competitor to Google? Tell us what you think.
Increasing Competition with Google
Google has been sending decals to businesses as part of its Favorite Places program. In fact, they even just announced the expansion of this last week. Whereas Google's decals include a QR code pointing to the business' "Place Page," Facebook's include a link to the business' Facebook Page.
Google has its fair share of competition from a variety of angles. Apple is getting a great deal of the attention in this regard (making two big moves yesterday), but Facebook is up there as well. Facebook is already a key competitor in terms of where people spend their time online. Facebook expanding its presence all over the web only increases that, and will likely play a big role in the diversification of how people obtain information - in other words, maybe a little less Googling. Some of us have even speculated on the possibility that Facebook could one day create it's own AdSense-like network.
Implications for Local Search
In a recent article, we already touched upon the idea that Facebook is positioning itself to have a greater presence in how people find information at the local level. Even before Facebook's latest announcements, business pages have been a great way to engage with local customers.
In that article, I referenced a quote from Search Engine Land contributing editor Greg Sterling, who says, "It [Facebook] could do nothing in particular or it could build the single most effective local directory and search site that exists. This data will be more valuable than anything Google has or any individual local publisher-partner possesses. That includes Yelp, YPG or anyone else that joins the Open Graph and implements these new Facebook platform tools."
All of the "liking" of local businesses that will be facilitated by Facebook's new Open Graph strategy may be further facilitated by these decals. We don't know at this point how many businesses are getting these, but if this becomes widespread, it could be pretty powerful for businesses, and perhaps even more so for Facebook itself. As Facebook notes in a letter to those who receive the decals, businesses are already including their Page URLs on various materials - receipts, napkins, storefronts, etc.
Does Facebook Want to Replace the Website?
There has been some discussion lately that perhaps Facebook was going to make Facebook Pages obsolete by putting the "like" button all over the web and changing the "become a fan" button on Facebook Pages to "like". The thinking here would be, what's the point of liking a Facebook Page for a brand, when you can just like that brand's site? I think Facebook has the opposite in mind.
As I've discussed in the past with regard to Google's Place Pages (and to some extent, Facebook Pages), maybe they'd rather make the website obsolete and have the Facebook Page (or Google Place Page in previous examples) take their place. If Facebook wants to be the new web, and it wants "likes" to be the new links, why wouldn't they want Pages to be the new sites? The decals point to Facebook Pages.
In reality, businesses are not going to be giving up their websites anytime soon and handing over full control to Facebook. However, businesses that don't even have a website may find that a Facebook Page is pretty easy to set up and can connect them with a whole lot of people (much like Google's Place Pages can). Maintenance is much less of a hassle when it comes to a Facebook Page as well, and some may find that attractive in itself.
Mashable suggests that in the battle for the more dominant decal (in terms of what businesses actually want to display), Facebook may have a leg up with its 400 million+ users and "the value of an instant Fan". While Google has no shortage of users, that "instant fan" concept carries a great deal of weight. When someone visits a Place Page on Google, they can find information about the business, sure. But if they're already at the business, how much value does that really have, when compared to the one which will put that person essentially on the business' mailing list - the Facebook version. When they're a fan, you can communicate to them and with them directly.
Facebook says businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections.
Is Facebook a worthy competitor to Google? Tell us what you think.
Increasing Competition with Google
Google has been sending decals to businesses as part of its Favorite Places program. In fact, they even just announced the expansion of this last week. Whereas Google's decals include a QR code pointing to the business' "Place Page," Facebook's include a link to the business' Facebook Page.
Google has its fair share of competition from a variety of angles. Apple is getting a great deal of the attention in this regard (making two big moves yesterday), but Facebook is up there as well. Facebook is already a key competitor in terms of where people spend their time online. Facebook expanding its presence all over the web only increases that, and will likely play a big role in the diversification of how people obtain information - in other words, maybe a little less Googling. Some of us have even speculated on the possibility that Facebook could one day create it's own AdSense-like network.
Implications for Local Search
In a recent article, we already touched upon the idea that Facebook is positioning itself to have a greater presence in how people find information at the local level. Even before Facebook's latest announcements, business pages have been a great way to engage with local customers.
In that article, I referenced a quote from Search Engine Land contributing editor Greg Sterling, who says, "It [Facebook] could do nothing in particular or it could build the single most effective local directory and search site that exists. This data will be more valuable than anything Google has or any individual local publisher-partner possesses. That includes Yelp, YPG or anyone else that joins the Open Graph and implements these new Facebook platform tools."
All of the "liking" of local businesses that will be facilitated by Facebook's new Open Graph strategy may be further facilitated by these decals. We don't know at this point how many businesses are getting these, but if this becomes widespread, it could be pretty powerful for businesses, and perhaps even more so for Facebook itself. As Facebook notes in a letter to those who receive the decals, businesses are already including their Page URLs on various materials - receipts, napkins, storefronts, etc.
Does Facebook Want to Replace the Website?
There has been some discussion lately that perhaps Facebook was going to make Facebook Pages obsolete by putting the "like" button all over the web and changing the "become a fan" button on Facebook Pages to "like". The thinking here would be, what's the point of liking a Facebook Page for a brand, when you can just like that brand's site? I think Facebook has the opposite in mind.
As I've discussed in the past with regard to Google's Place Pages (and to some extent, Facebook Pages), maybe they'd rather make the website obsolete and have the Facebook Page (or Google Place Page in previous examples) take their place. If Facebook wants to be the new web, and it wants "likes" to be the new links, why wouldn't they want Pages to be the new sites? The decals point to Facebook Pages.
In reality, businesses are not going to be giving up their websites anytime soon and handing over full control to Facebook. However, businesses that don't even have a website may find that a Facebook Page is pretty easy to set up and can connect them with a whole lot of people (much like Google's Place Pages can). Maintenance is much less of a hassle when it comes to a Facebook Page as well, and some may find that attractive in itself.
Mashable suggests that in the battle for the more dominant decal (in terms of what businesses actually want to display), Facebook may have a leg up with its 400 million+ users and "the value of an instant Fan". While Google has no shortage of users, that "instant fan" concept carries a great deal of weight. When someone visits a Place Page on Google, they can find information about the business, sure. But if they're already at the business, how much value does that really have, when compared to the one which will put that person essentially on the business' mailing list - the Facebook version. When they're a fan, you can communicate to them and with them directly.
Facebook says businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections.
Wednesday, February 24, 2010
Twitter Celebrates 50 Million Tweets Per Day Milestone
Thanks to the Olympics, hockey sticks are easy to see this time of year, showing up during the actual games, on morning shows, and on talk shows. One's sort of shown up in a graph of Twitter's growth, too, as the number of tweets per day has been increasing at an impressive rate.
Kevin Weil, a member of the Twitter analytics team, explained late yesterday on the site's official blog that the following stats do not include tweets from spam accounts. Also, the stats correspond to original tweets, not tweet deliveries, which tie in to how many followers people have.
He then stated, "Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day."
As for the current rate, Weil continued, "Today, we are seeing 50 million tweets per day - that's an average of 600 tweets per second."
There isn't any sign of a slowdown occurring, either.
NBC execs must be more than a little jealous of this popularity.
Kevin Weil, a member of the Twitter analytics team, explained late yesterday on the site's official blog that the following stats do not include tweets from spam accounts. Also, the stats correspond to original tweets, not tweet deliveries, which tie in to how many followers people have.
He then stated, "Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day."
As for the current rate, Weil continued, "Today, we are seeing 50 million tweets per day - that's an average of 600 tweets per second."
There isn't any sign of a slowdown occurring, either.
NBC execs must be more than a little jealous of this popularity.
Wednesday, May 27, 2009
Using Search Engine Optimization (SEO) Services on Your Website
Internet marketing advertising has never been better! Internet marketing has had a growing impact on the electoral process. Website Marketing experts agree that anyone who is interested in doing business on the Internet should take time to learn about what it is they are getting into. Well before you take the leap you may want to take a look here.
Search engine optimization (SEO), helps to increase the amount of visitor’s to your website. All of the search engines will rank websites based on keywords and the higher Website ranking. Search engine optimization can be applies to any website and can used for vertical searches, images searches and local searches, video search, forum search , local search , local listing search, image search .
You can use search engine optimization when optimizing your Business website. To optimize your website you need to change its content and coding to increase specific keywords.
Search engine optimization is an important part of Internet marketing but you should not rely on it solely as marketing. Search engine optimization increases your sites traffic but it will not ensure an increase in your products or services sales. You will need to use many different types of marketing to increase Internet sales.
Website Marketing is one of the most difficult parts about being a webmaster. online world with the millions of people every day fighting over every bit of traffic they get; it is easy to see why 97% of websites and blogs fail. First don’t be scared even though according to Google the number of unique URL?s has passed 1 trillion it is still possible to succeed if you have the right mind set and are willing to work harder than your competition.
Consumer retail companies will always spend substantially more on marketing than a Business manufacturing company. Even Internet Website Marketing, can be expensive but it is absolutely essential for most retail and local service provider companies. Consumer habits reward well-targeted messages. Markets appear where we never knew they existed.
Effective copywriting for the web or web ad copy is different from web content. Website traffic was one of the terms that came up.
Marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.
Web sites that rank well and show up frequently in search engines are more likely to be visited.
Web Branding has become a term that has various meanings depending on who is doing the speaking. A web brand is much more encompassing than what the website says or even the logos and images of the company in a website itself.
Search engine optimization (SEO), helps to increase the amount of visitor’s to your website. All of the search engines will rank websites based on keywords and the higher Website ranking. Search engine optimization can be applies to any website and can used for vertical searches, images searches and local searches, video search, forum search , local search , local listing search, image search .
You can use search engine optimization when optimizing your Business website. To optimize your website you need to change its content and coding to increase specific keywords.
Search engine optimization is an important part of Internet marketing but you should not rely on it solely as marketing. Search engine optimization increases your sites traffic but it will not ensure an increase in your products or services sales. You will need to use many different types of marketing to increase Internet sales.
Website Marketing is one of the most difficult parts about being a webmaster. online world with the millions of people every day fighting over every bit of traffic they get; it is easy to see why 97% of websites and blogs fail. First don’t be scared even though according to Google the number of unique URL?s has passed 1 trillion it is still possible to succeed if you have the right mind set and are willing to work harder than your competition.
Consumer retail companies will always spend substantially more on marketing than a Business manufacturing company. Even Internet Website Marketing, can be expensive but it is absolutely essential for most retail and local service provider companies. Consumer habits reward well-targeted messages. Markets appear where we never knew they existed.
Effective copywriting for the web or web ad copy is different from web content. Website traffic was one of the terms that came up.
Marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.
Web sites that rank well and show up frequently in search engines are more likely to be visited.
Web Branding has become a term that has various meanings depending on who is doing the speaking. A web brand is much more encompassing than what the website says or even the logos and images of the company in a website itself.
Thursday, April 30, 2009
Internet marketing and Promotion Guide in London
When it comes to choosing from the different London-based companies to manage your marketing and WEBSITE PROMOTION SERVICE campaign or to develop an appealing, functional design for your Business website, there is no doubt that WEBSITE PROMOTION SERVICE-Digital marketing and Promotion will be your right selection in all over UK and Europe
WEBSITE PROMOTION SERVICE-Digital marketing and Promotion is the most affordable solution for all your Internet marketing and Promotion needs, also offering Online marketing and WEBSITE PROMOTION SERVICE services to make your site compatible with all the search engines on the Internet, always hungry for pages to index after crawling in search engine.
Our effective and affordable Website promotion service starts at £99, and we make sure to prioritize important Website pages, or get affordable & professional Web Design at the same low cost with high quality search engine-optimized standard layout, attractive, professional.
Furthermore, our Professional Online search engine marketing Services (SEM) helps you to get your Keywords ranked in the top ten of Yahoo and Google from £150, boosting the natural traffic to your site after being found at the major search engines like Google, Yahoo MSN,AOL, Alta vista, all the web and more.
Our business is to make your Business and trade succeed, thus, we will make sure the search ability of your website by making it fully compatible in web designs (table less website is more popular now to rank quick in search engines), content enhancement and management, and Internet marketing strategies to make a true difference in your favor, with the Professional standards of quality and developing your keywords optimization.
WEBSITE PROMOTION SERVICE-Digital marketing and Promotion is the most affordable solution for all your Internet marketing and Promotion needs, also offering Online marketing and WEBSITE PROMOTION SERVICE services to make your site compatible with all the search engines on the Internet, always hungry for pages to index after crawling in search engine.
Our effective and affordable Website promotion service starts at £99, and we make sure to prioritize important Website pages, or get affordable & professional Web Design at the same low cost with high quality search engine-optimized standard layout, attractive, professional.
Furthermore, our Professional Online search engine marketing Services (SEM) helps you to get your Keywords ranked in the top ten of Yahoo and Google from £150, boosting the natural traffic to your site after being found at the major search engines like Google, Yahoo MSN,AOL, Alta vista, all the web and more.
Our business is to make your Business and trade succeed, thus, we will make sure the search ability of your website by making it fully compatible in web designs (table less website is more popular now to rank quick in search engines), content enhancement and management, and Internet marketing strategies to make a true difference in your favor, with the Professional standards of quality and developing your keywords optimization.
Wednesday, April 29, 2009
SEO-Digital marketing London- a brand name for online Marketing
SEO-Digital marketing London is a professional and well established affordable online internet marketing agency in London, operating with positive and result oriented approach in the growth and motivation of your business in London, designing the suitable developing strategies to overcome your target traffic with the best possible services and quick availabilities in UK with the suitable key words. Most UK corporate business houses are left with the unexploited wealth but it is not employed into the proper development of their business to invite the prospective clientele from the UK and London market.
The Online marketing London strategies are to be well planned with some expert marketing consultants making the best use of modern technologies available to reach your message to the every corner of the all over the London and UK. SEO-Digital marketing London is the most reputable and professional name in providing strategic marketing consulting and also help in taking the vital decision about the business. SEO-Digital marketing London has tailor-made plans for every business house to market their products and services into the profitable ways.
To generate the awareness of brand or trade mark amongst the customers is the most important element for any growing SEO organization in London. The quality product or the services offered by the particular brand creates its own brand loyal group of customers they insist strongly on the utilization of the same brand. They are the most satisfied clientele and would emphasize others to try those brands in which they trust. A time comes when the customers only remember the name of the brands, not the owner or distributors of that brands and SEO-Digital marketing London is the most trusted name in branding London and graphic designing for the brands.
The Online marketing consultant London would help you in designing an appropriate website adding all the details about your business using the vibrant digital marketing and other technical facilities. It is advised to all the business people to understand the basics of e-marketing London and internet offering massive possibility to develop the business at the fastest speed. Business person can select the right marketing strategies with and expert consultation of SEO-Digital marketing London and decide which activity would help their business the most.
Their marketing services are inclusive of pay per click campaign to search engine optimization London; SEO-Digital marketing London offers the best combination of marketing solutions and professional designers at an affordable value
Thursday, April 16, 2009
Top ten Internet marketing and website promotion Prediction
1. Search engine friendly Websites: New online startups will be everywhere. In website promotion there are lots of very skilled people that have been and will be laid off or asked to take unacceptable cuts in pay.
2. Keywords Research: In website Promotion Keyword Research is now more important than ever as the web marketing landscape becomes more crowded. If a company’s focus or positioning has changed or if they have added new products or services, a new keyword list is in order.
3. Directory Submission: Ultimately this makes Google’s flagship product even better, and will mark the death of the “black hat” search optimization era. Irrelevant sites and directories that are ranking but are useless to consumers will no longer reside on the first page and the cream rises to the top in legitimate businesses have nothing to fear. Good Website Promotion Need good directory submission
4. Content Optimizations: Companies that focus on making friends and sustaining relationships through permission marketing and providing useful content are guaranteed success.
5. Article Marketing: In the world of Search Engine Marketing and SEO Service, content remains king. Article marketing to bloggers and news sites will be one of the best ways for site owners to cut through the clutter of search results and target prospective clients directly.
6. RSS Submission: RSS subscriptions will increase dramatically. Consumers are becoming more savvy and particular about the information they take in from the web and already many people would be more likely to subscribe to your RSS feed than your e-mail list.
7. Podcasting: The line has become quite blurred between the online experience and television and the use of Video Marketing will continue to expand in importance.Good podcast will generate unique traffic in web site promotion
8. Video Marketing: Websites that focus on entertainment will do very well. Entertainers have always expanded their influence and thrived during tough economic times and in 2009, consumers will land more and more on creative and engaging video, art, music and news sites.
9. Geographical Targeted Paid Advertising: Despite the fact that total ad spends will be down; Website promotion there will be huge increases in corporate spending on Internet Marketing geographical targeting. This welcome change represents a great opportunity for search marketing firms to start new relationships and expand existing accounts.
10. Blogging: Bloggers and site owners that sell advertising space will love it because they will experience higher click through rates and higher returns.
These are all Helpful point of Website Promotion Prediction
Subscribe to:
Posts (Atom)